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Departments: Advertising

Volume 458: debated on Thursday 22 March 2007

To ask the Secretary of State for Trade and Industry what the Department's total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. (128067)

Figures for broken-down costs of such spending by the Department through the Central Office of Information are available for 2004-05 and 2005-06 but are not readily available for the preceding years and to provide these would incur disproportionate cost.

The figures for 2004-05 and 2005-06 for the cost of advertising on TV, on radio and in the press (including advertising by the Small Business Service) and excluding production costs and VAT are as follows:

£

TV

Radio

Press

2004-05

Consumer Direct

327,056

170,603

SBS Business Link

555,967

Import Licence Announcements

74,300

DTI Classified Recruitment Advertising

41,007

National Minimum Wage

315,754

Renewable Energy

15,542

The Queen’s Awards for Enterprise

30,494

Firework Safety

152,680

17,061

Dispute Resolution

81,768

Total

0

479,736

1,302,496

2005-06

Consumer Direct

823,011

366,935

DTI Classified/Recruitment Advertising

31,099

SBS Business Link

1,502,301

National Minimum Wage

328,604

Directgov—DTI Employee Franchise

117,690

Total

0

823,011

2,346,629

The total cost of media spend on advertising and promotional campaigns run by the Department through the Central Office of Information (excluding VAT) in 2004-05 was £2,009,800 and for 2005-06 £3,257,543.