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Departments: Advertising

Volume 458: debated on Monday 26 March 2007

To ask the Secretary of State for Northern Ireland what the Department's total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. (128066)

Information on advertising campaign expenditure is not held centrally in the format requested. However the following tables show the information currently held on departmental advertising expenditure. This information is available for the past two financial years but is not broken down by campaign. A breakdown in relation to (a) television, (b) radio, (c) print media and (d) other is supplied in the following tables. Category (d) includes other forms of advertising, for example outdoor advertising, cinema and online. The new Advertising Shared Service Centre, which becomes operational on 1 April, is currently developing a management information system to collate information on campaign and classified expenditure.

2005-06

£

Television

Radio

Print

Other

Total

Office of the First Minister and Deputy First Minister

Agriculture and Rural Development

3,540

93,589

500

96,629

Culture, Arts and Leisure

4,422

4,422

Education

Employment and Learning

220,505

60,565

51,523

200,586

533,179

Enterprise, Trade and Investment

26,747

40

26,787

Environment

1,507,242

80,488

78,070

178,989

1,844,789

Finance and Personnel

234,797

234,797

Health, Social Services and Public Safety

157,521

73,430

21,624

39,862

292,437

Regional Development

Social Development

Northern Ireland Office

146,529

76,325

73,491

53,311

349,656

2004-05

£

Television

Radio

Print

Other

Total

Office of the First Minister and Deputy First Minister

157,900

40,421

305

43,114

241,740

Agriculture and Rural Development

141,317

36,600

177,917

Culture, Arts and Leisure

Education

11,660

4,548

16,208

Employment and Learning

230,848

69,997

81,844

205,062

587,751

Enterprise, Trade and Investment

36,000

11,394

47,394

Environment

1,433,926

79,556

58,815

67,303

1,639,600

Finance and Personnel

60,999

100,348

161,347

Health, Social Services and Public Safety

62,400

39,399

80,601

121,201

303,601

Regional Development

Social Development

2,919

2,919

Northern Ireland Office

46,849.00

30,380.00

156,052.05

34,443.00

267,724.05