Since its inception in June 2003, the Department for Constitutional Affairs has conducted the following advertising:
a regional poster campaign on buses to promote recruitment to the lay magistracy
a national campaign to promote recruitment to the lay magistracy
radio and press adverts to target court fine defaulters (under the title Operation Payback)
press adverts to promote voting fraud prevention
invitations in the legal press to comment on Lord Carter's Review of Legal Aid Procurement
a campaign in London to encourage voter registration by 18 to 24-year-olds
My Department has not conducted any television advertising since June 2003.
Project Radio Press/poster 2003-04 Operation Payback (Phase 1) 79,000 133,000 Magistrate recruitment — 431,000 2004-05 Operation Payback (Phase 2) 95,000 164,000 Magistrate recruitment — 124,000 2005-06 Postal voting — 188,000 Magistrate recruitment 107,000 522,000 Operation Payback (Phase 3) 2006 94,000 158,000 Lord Carter’s Review of Legal Aid Procurement — 24,000 Voter registration 62,000 — 2006-07 Operation Payback (Phase 4) — 21,000 Magistrate recruitment 8,617 62,000
For the period March 2006 to March 2007 my Department placed the following advertorials:
In November 2006 an advertorial was placed in Media Today to help raise awareness of the Mental Capacity Act 2005 among health and social care practitioners. The cost for this was £204.