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Departments: Advertising

Volume 458: debated on Monday 26 March 2007

To ask the Minister of State, Department for Constitutional Affairs what the Department’s total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. (128062)

Since its inception in June 2003, the Department for Constitutional Affairs has conducted the following advertising:

a regional poster campaign on buses to promote recruitment to the lay magistracy

a national campaign to promote recruitment to the lay magistracy

radio and press adverts to target court fine defaulters (under the title Operation Payback)

press adverts to promote voting fraud prevention

invitations in the legal press to comment on Lord Carter's Review of Legal Aid Procurement

a campaign in London to encourage voter registration by 18 to 24-year-olds

My Department has not conducted any television advertising since June 2003.

£

Project

Radio

Press/poster

2003-04

Operation Payback (Phase 1)

79,000

133,000

Magistrate recruitment

431,000

2004-05

Operation Payback (Phase 2)

95,000

164,000

Magistrate recruitment

124,000

2005-06

Postal voting

188,000

Magistrate recruitment

107,000

522,000

Operation Payback (Phase 3) 2006

94,000

158,000

Lord Carter’s Review of Legal Aid Procurement

24,000

Voter registration

62,000

2006-07

Operation Payback (Phase 4)

21,000

Magistrate recruitment

8,617

62,000

To ask the Minister of State, Department for Constitutional Affairs how much her Department spent on (a) sponsoring newspaper or publication supplements and (b) funding advertorials in newspapers and other publications in the last year for which figures are available; and what the topic was of each. (128895)

For the period March 2006 to March 2007 my Department placed the following advertorials:

In November 2006 an advertorial was placed in Media Today to help raise awareness of the Mental Capacity Act 2005 among health and social care practitioners. The cost for this was £204.