The Department's total spend on advertising campaigns since 1997 has been:
£ 1997-98 9,992,000 1998-99 15,673,000 1999-2000 11,900,000
It is not possible to provide a breakdown of campaigns before 2000.
Campaign £ 2000-01 Don't Quit Now 2,700,000 New deal 50 plus 2,400,000 ICT Employability 2,011,000 Childcare Recruitment 1,821,000 Parent's Magazine 1,484,000 Disability Discrimination 1,242,000 Fast Track Teachers 1,056,000 Modern Apprenticeships 856,000 Individual Learning Accounts 612,000 29,110,000 2001-02 Adult Basic Skills ‘Get on’ 5,096,143 Childcare recruitment 2,504,000 Science Year 2001/02 1,803,000 Excellence Challenge 1,750,000 Modem Apprenticeships 1,670,000 Foundation Degree 1,325,000 Fast Track Teachers 1,250,000 Millennium Volunteers 848,000 Parents' Magazine 770,000 New Deal 25+ 633,000 17,665,000 2002-03 Adult Basic Skills 5,478,117 Childcare Recruitment 2,741,377 Aim Higher 2,649,999 Connexions 1,320,331 HE Funding 655,000 Foundation Degree 549,397 13,790,000 2003-04 Adult Basic Skills 6,672,938 Aim Higher 4,190,018 Childcare Recruitment 2,986,659 Foundation Degrees 2,813,787 Connexions 2,608,005 20,170,000
£ Press budget national Press budget regional TV air time Radio air time Total EMA 2004/05 679,169 — 995,627 320,137 1,994,933 Sure Start Month 2004/05 127,002 — — — 127,002 Adult Basic Skills Gremlins 2004/05 269,980 309,773 2,940,663 726,321 4,246,737 Teenage Pregnancy (DFES) 2004/05 19,130 — — 960,997 980,127 Student Finance 2004/05 183,136 — — 684,236 867,372 DFES Classified/Recruitment Advertising 2004/05 31,434 — — — 31,434 EMA Summer Activity 2004/05 136,317 — — 97,950 234,267 Fast Track Teaching 2004/05 69,342 — — — 69,342 Foundation Degrees 2004/05 — — — 483,463 483,463 DFES Childcare 2004/05 — 281,269 — — 281,269 EMA (February to March) 2004/05 579,272 149,726 244,994 350,342 1,324,334 Need to Know 2004/05 — — — 275,116 275,116 DFES Parents Centre 2004/05 172,284 — — — 172,284 2,267,066 740,768 4,181,284 3,898,562 11,087,680
£ Press budget national Press budget regional TV air time Radio air time Total DFES Sure Start 2005/06 2,527 — — 2,527 EMA 2005/06 170,803 — 785,980 304,526 1,261,309 Teenage Pregnancy 2005/06 143,155 — 400,390 537,859 1,081,404 Childcare Recruitment 05/06 — 288,672 — 302,086 590,758 DFES Adult Basic Skills—Gremlins 2005/06 — — 1,237,864 206,596 1,444,460 DFES Adult Basic Skills—Gremlins Miscellaneous 2005/06 125,687 — — — 125,687 Student Finance 2005/06 196,158 — 1,400,455 460,172 2,056,785 DFES Parents Centre 2005/06 142,771 — — — 142,771 ECM Press Advertising 2005/06 1,984 — — — 1,984 Foundation Degrees 2005/06 412,942 — — 221,412 634,354 Fast Track Teaching 2005/06 17,806 — — — 17,806 DFES Parenting Franchise (Direct Gov Launch) 2005/06 292,565 — — 147,313 439,878 DFES Education and Learning—Launch Campaign 2005/06 — — — 85,479 85,479 Need to Know 2005/06 — — — 53,971 53,971 1,506,398 288,672 3,824,690 2,319,515 7,939,275