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Departments: Advertising

Volume 458: debated on Monday 26 March 2007

To ask the Secretary of State for Education and Skills what the Department's total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. (128063)

The Department's total spend on advertising campaigns since 1997 has been:

£

1997-98

9,992,000

1998-99

15,673,000

1999-2000

11,900,000

It is not possible to provide a breakdown of campaigns before 2000.

Campaign

£

2000-01

Don't Quit Now

2,700,000

New deal 50 plus

2,400,000

ICT Employability

2,011,000

Childcare Recruitment

1,821,000

Parent's Magazine

1,484,000

Disability Discrimination

1,242,000

Fast Track Teachers

1,056,000

Modern Apprenticeships

856,000

Individual Learning Accounts

612,000

29,110,000

2001-02

Adult Basic Skills ‘Get on’

5,096,143

Childcare recruitment

2,504,000

Science Year 2001/02

1,803,000

Excellence Challenge

1,750,000

Modem Apprenticeships

1,670,000

Foundation Degree

1,325,000

Fast Track Teachers

1,250,000

Millennium Volunteers

848,000

Parents' Magazine

770,000

New Deal 25+

633,000

17,665,000

2002-03

Adult Basic Skills

5,478,117

Childcare Recruitment

2,741,377

Aim Higher

2,649,999

Connexions

1,320,331

HE Funding

655,000

Foundation Degree

549,397

13,790,000

2003-04

Adult Basic Skills

6,672,938

Aim Higher

4,190,018

Childcare Recruitment

2,986,659

Foundation Degrees

2,813,787

Connexions

2,608,005

20,170,000

2004-05

£

Press budget national

Press budget regional

TV air time

Radio air time

Total

EMA 2004/05

679,169

995,627

320,137

1,994,933

Sure Start Month 2004/05

127,002

127,002

Adult Basic Skills Gremlins 2004/05

269,980

309,773

2,940,663

726,321

4,246,737

Teenage Pregnancy (DFES) 2004/05

19,130

960,997

980,127

Student Finance 2004/05

183,136

684,236

867,372

DFES Classified/Recruitment Advertising 2004/05

31,434

31,434

EMA Summer Activity 2004/05

136,317

97,950

234,267

Fast Track Teaching 2004/05

69,342

69,342

Foundation Degrees 2004/05

483,463

483,463

DFES Childcare 2004/05

281,269

281,269

EMA (February to March) 2004/05

579,272

149,726

244,994

350,342

1,324,334

Need to Know 2004/05

275,116

275,116

DFES Parents Centre 2004/05

172,284

172,284

2,267,066

740,768

4,181,284

3,898,562

11,087,680

2005-06

£

Press budget national

Press budget regional

TV air time

Radio air time

Total

DFES Sure Start 2005/06

2,527

2,527

EMA 2005/06

170,803

785,980

304,526

1,261,309

Teenage Pregnancy 2005/06

143,155

400,390

537,859

1,081,404

Childcare Recruitment 05/06

288,672

302,086

590,758

DFES Adult Basic Skills—Gremlins 2005/06

1,237,864

206,596

1,444,460

DFES Adult Basic Skills—Gremlins Miscellaneous 2005/06

125,687

125,687

Student Finance 2005/06

196,158

1,400,455

460,172

2,056,785

DFES Parents Centre 2005/06

142,771

142,771

ECM Press Advertising 2005/06

1,984

1,984

Foundation Degrees 2005/06

412,942

221,412

634,354

Fast Track Teaching 2005/06

17,806

17,806

DFES Parenting Franchise (Direct Gov Launch) 2005/06

292,565

147,313

439,878

DFES Education and Learning—Launch Campaign 2005/06

85,479

85,479

Need to Know 2005/06

53,971

53,971

1,506,398

288,672

3,824,690

2,319,515

7,939,275