The Department for Work and Pensions was formed on 8 June 2001 from parts of the former Department for Social Security, the former Department for Education and Employment, and the Employment Service. Information prior to 2001 is not held centrally and can be obtained only at disproportionate cost.
The following tables detail spend on all advertising and promotional campaigns run by the Department for Work and Pensions for each complete financial year since June 2001.
£000 Campaign/subject TV Radio Press Age positive — — 42 State pension deferral — — 199 State Second Pension — — 695 Pensions Education Fund — — 5 National Pensions Debate — — 188 Pension Credit — 50 1,250 Disability Discrimination Act — 236 526 Targeting benefit fraud 1,987 1,369 1,114 Council tax benefit — — 550 Winter fuel payments — — 899 National Sector campaign 23 Images of disability — — — Age Partnership Group — — — Total 1,987 1,655 5,491
£000 Campaign/subject TV Radio Press Age positive — — 29 State pension deferral — — 115 Disability Discrimination Act — 1,016 885 Targeting benefit fraud 1,481 1,140 618 Direct payment 2,668 930 4,046 Council tax benefit — 13 661 Pension credit 1,688 47 2,634 Winter fuel payments — — 515 IB reforms pilots — 35 71 Lone parent leaflet promotion marketing — — 216 National vacancy campaign — — 324 Total 5,837 3,181 10,113
£000 Campaign/subject TV Radio Press Age positive — — 70 Second state pension — — 216 Pension service awareness — — 906 New deal 3,526 818 1,043 Disability Discrimination Act — 40 — Targeting benefit fraud 1,835 1,145 1,423 Direct payment 3,594 1,872 5,389 Council tax benefit — — 556 Pension credit 3,571 31 6,305 Winter fuel payments — — 625 Jobseekers direct 1,566 — 66 IB reforms pilot — 45 68 Jobcentre plus customer marketing — — 12 National employer campaign — — 1,158 Total 14,092 3,951 17,838
£000 Campaign/subject TV Radio Press Age positive — — 644 Future pensioners/informed choice 1,577 — 1,301 Second state pension — — 489 New deal for musicians — — 33 Disability Discrimination Act — 50 — Targeting benefit fraud — 35 — Direct payment — 383 475 Winter fuel payments — — 627 Inherited SERPS — — 646 Total 1,577 468 4,215
The tables do not include the following, as the information is not held centrally and to obtain it would incur disproportionate cost:
spend by non-departmental bodies for which the Department is responsible
details of highly localised publicity activity by the Department's customer-facing businesses
recruitment or procurement advertising
The figures in these tables refer to media spend only, and exclude production and other costs. All figures have been rounded to the nearest 1,000. Figures may not sum due to rounding.
All figures are exclusive of VAT.