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East Midlands Development Agency

Volume 458: debated on Thursday 29 March 2007

I have decided to appoint the new Board Members listed at Annexe A for a period of two years and eight months.

The appointments will begin on 2 April 2007 and will expire on 13 December 2009. These appointments were made in accordance with the code of practice of the Commissioner for Public Appointments.

I attach biographical details of the new appointees at Annexe B.

Annexe A

New Appointments

Appointment will commence on 2 April 2007



East Midlands Development Agency (emda)

Haydn Biddle

Tricia Pedlar

Annexe B


Haydn Biddle

Currently Chief Executive of George Baternan & Son Ltd. a position held since 1994. The previous eight years were spent at Scottish & Newcastle Breweries PLC were he became Managing Director of Newcastle Breweries Ltd. Previous employment was with Proctor & Gamble Ltd. where he became Associate Advertising Manager.

He is currently Pro-Chancellor and Deputy Chair of the University of Northumbria, Deputy Chair of Lincolnshire and Rutland Learning and Skills Council, Chair of Princes Trust, Lincolnshire. Also holds Non-Executive Directorships with J.D. Wetherspoon, Bullman Pub Company Ltd, Boston, Investors in Lincoln, The Newcastle Initiative, Newcastle Enterprise Trust and St. Mary’s Training and Enterprise Centre, Newcastle.

Tricia Pedlar

Founded and is Managing Director of Strategic Spur Ltd., Marketing Consultancy in 2004. Previous ten years worked for Boots PLC where she became Head of Global Market Research for Boots Healthcare International. Previous to this spent seven years with Smith & Nephew Consumer Products as Group National Account manager.

Is currently an East Midlands Business Champion, an active member of Women in Rural Enterprise (WiRE), Leicestershire Chamber of Commerce and the County Land and Business Association.