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Departments: Advertising

Volume 458: debated on Thursday 29 March 2007

To ask the Secretary of State for International Development what his Department’s total spending was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. (128038)

DFID has not to date advertised on television or radio. Spending on advertising in print media for recruitment and procurement purposes was as follows:

Spend (£)

2000

751,972

2001

1,208,192

2002

914,571

2003

849,196

2004

700,077

2005

397,776

Figures prior to 2000 and for 2006 are not available.

Spend on promotional campaigns since November 2000

Total (£)

(i) Second White Paper on International Development

To raise awareness of the Government’s White Paper “Eliminating World Poverty-Making globalisation work for the poor”

41,945

(ii) Developments Magazine and Rough Guide Campaign

To promote Developments Magazine and The Rough Guide to a Better World

3,642

(iii) Trade Matters Campaign

To raise awareness of the role of trade in fighting world poverty and promote availability of a new free publication—Trade Matters.

26,176

(iv) Developments Magazine Campaign

To increase the number of subscribers to the Department’s free magazine—Developments.

12,934

(v) Third White Paper on International Development

To raise awareness of the UK Government’s action plan for working with overseas and international partners to reduce world poverty over the next five years.

125,000

(vi) G8 Gleneagles—One year on

To report progress on delivering the commitments proposed at the G8 summit.

62,275