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Departments: Advertising

Volume 458: debated on Thursday 29 March 2007

To ask the Secretary of State for Transport how much his Department spent on (a) sponsoring newspaper and publication supplements and (b) funding advertorials in newspapers and publications in the last year for which figures are available; and what the topic was of each. (130010)

The Department has not sponsored newspaper or publication supplements in fiscal year 2006-07. We have however purchased advertorial space to reinforce specific campaigns as follows:

Campaign

Cost (net) (£)

THINK! Road safety campaign: Mobiles phones

50,000

THINK! Drink Drive

162,000

THINK! Driving for Work

57,000

Transport Direct

73,183

VOSA Automatic Number Plate Recognition/Weigh in Motion Sensors

6,000

DVLA Electronic Vehicle Licensing

2056.25

DVLA Continuous Registration

3,300