Skip to main content

Departments: Advertising

Volume 459: debated on Tuesday 17 April 2007

To ask the Secretary of State for International Development pursuant to the answer of 19 February 2007, Official Report, columns 69-70W, on Departments: advertising, if he will place in the Library a copy of the contract with the newspaper for (a) sponsoring the supplement and (b) the advertorials. (129868)

For the supplement, ‘Eliminating Poverty’ a summary of the UK Government's 2006 White Paper on International Development, DFID, through the Central Office of Information (COI), commissioned a separate media buying company to negotiate with The Guardian in order to obtain the best possible rates. There was no written contract between the media company and The Guardian. DFID was billed for the work by COI.

DFID is unable to place the contract for the G8 One Year On Observer supplement, advertorials, and Guardian Unlimited microsite in the Library, as this would be a breach of commercial confidentiality.

To ask the Secretary of State for International Development how much his Department spent on (a) sponsoring newspaper or publication supplements and (b) funding advertorials in newspapers and publications in the last year for which figures are available; and what the topic of each was. (129954)

The Department for International Development (DFID) has spent the following on sponsoring newspapers or publication supplements and advertorials in the last year for which figures are available, and the topic of each are as follows:

Supplements

Cost (inc. VAT)

Date

Topic

Newspaper Supplement in The Guardian

£10,714

July 2006

Eliminating World Poverty—a summary of the UK Government’s 2006 White Paper on International Development, setting out an action plan for the next five years.

Newspaper supplement in The Observer. This price included putting the information on a microsite on the Guardian Unlimited website; it also included 8,000 for advertorials to promote the supplement in The Guardian.

£62,275

June 2006

Reporting the progress made one year after the G8 summit in Gleneagles, with a special focus on Africa and responding to climate change.