The Department for Communities and Local Government was established on 5 May 2006. The campaigns run since then are as follows:
The Fire Safety campaign
This was aimed at reducing the number deaths and serious injuries caused by domestic fires. The media spend is as follows:
£ Television 1,200,000 Radio 99,000 Print 118,622 Online 183,000
Home Information Packs campaign.
The aim of the campaign is to inform the industry and those in the market of the introduction of Home Information Packs and to encourage take up. The media spend is as follows:
£ Radio 360,000 Print 1,862,000 Online 561,000
Tenancy Deposit campaign
Aimed at alerting landlords and tenants of their new obligations under the law. The media spend is as follows:
£ Radio 270,000 Print 233,000 Online 70,000 Other 50,000
Fire Order Reform campaign
Aimed at small and medium sized business to alert them to their obligations under the new fire order reform regulations. The media spend was as follows:
£ Radio 339,851.61 Trade Press 111,186.70 National Press 90,048.00 Online 91,994.00 Direct mail. 309,232.00
Connect to your council - Take-Up campaign.
The campaign is aimed at encouraging individuals to use the online services provided by local authorities. The media spend is as follows:
£ Television n/a Radio 602,000 Print media 1,034,00
£ Television n/a Radio 544,000 Print media 230,000