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Departments: Publicity

Volume 459: debated on Thursday 26 April 2007

To ask the Secretary of State for Communities and Local Government what the Department's total spending and that of its predecessors was on advertising and promotional campaigns in each year since 1997; and what the cost of each campaign was, broken down by costs relating to (a) television, (b) radio and (c) print media. (128040)

The Department for Communities and Local Government was established on 5 May 2006. The campaigns run since then are as follows:

The Fire Safety campaign

This was aimed at reducing the number deaths and serious injuries caused by domestic fires. The media spend is as follows:

£

Television

1,200,000

Radio

99,000

Print

118,622

Online

183,000

Home Information Packs campaign.

The aim of the campaign is to inform the industry and those in the market of the introduction of Home Information Packs and to encourage take up. The media spend is as follows:

£

Radio

360,000

Print

1,862,000

Online

561,000

Tenancy Deposit campaign

Aimed at alerting landlords and tenants of their new obligations under the law. The media spend is as follows:

£

Radio

270,000

Print

233,000

Online

70,000

Other

50,000

Fire Order Reform campaign

Aimed at small and medium sized business to alert them to their obligations under the new fire order reform regulations. The media spend was as follows:

£

Radio

339,851.61

Trade Press

111,186.70

National Press

90,048.00

Online

91,994.00

Direct mail.

309,232.00

Connect to your council - Take-Up campaign.

The campaign is aimed at encouraging individuals to use the online services provided by local authorities. The media spend is as follows:

Phase 1 May 2006 to end June 2006

£

Television

n/a

Radio

602,000

Print media

1,034,00

Phase 2 September 2006 to end October 2006

£

Television

n/a

Radio

544,000

Print media

230,000