To ask the Secretary of State for Culture, Media and Sport what steps she is taking to increase the number of people holidaying in the UK from (a) overseas and (b) the UK. (135205)

The forthcoming tourism strategy for the 2012 games, which my Department will publish in partnership with VisitBritain and Visit London, will set out the framework under which the public and private sectors can work to increase (a) the numbers of inbound visitors to the UK, and (b) the numbers of domestic residents holidaying (or visiting attractions) within this country.

The strategy will build on my Department’s existing policies for promoting and supporting the tourism industry through marketing at UK and England levels, and support for the domestic industry in areas including product quality and workforce skills.

I expect the strategy to be published before the end of July.