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VisitBritain

Volume 460: debated on Tuesday 22 May 2007

To ask the Secretary of State for Culture, Media and Sport what assessment she has made of the impact of VisitBritain’s recent decision on staff redundancies upon her Department's target of creating a £100 billion tourism industry by 2010; and if she will make a statement. (138846)

VisitBritain intends to improve focus on new and emerging markets, reflecting developments in customer demand. DCMS was fully informed of the reorganisation. These changes will improve VisitBritain's ability to promote Britain to overseas visitors, and to support the tourism industry's progress towards the target of £100 billion turnover.