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Child Support Agency: Advertising

Volume 460: debated on Thursday 24 May 2007

To ask the Secretary of State for Work and Pensions how much the Child Support Agency spent on (a) sponsoring newspaper or publication supplements and (b) funding advertorials in newspapers and other publications in the last year for which figures are available; and what the topic was of each. (136013)

The administration of the Child Support Agency is the matter for the Chief Executive. He will write to the hon. Member with the information requested.

Letter from Stephen Geraghty, dated 24 May 2007:

In reply to your recent Parliamentary Question about the Child Support Agency, the Secretary of State promised a substantive reply from the Chief Executive.

You asked the Secretary of State for Work and Pensions, how much the Child Support Agency spent on (a) sponsoring newspaper or publication supplements and (b) funding advertorials in newspapers and other publications in the last year for which figures are available; and what the topic was of each. [136013]

The Child Support Agency incurred no cost in the 2006-07 financial year sponsoring newspapers or publication supplement, or funding advertorials in newspapers or other publications

As part of the Agency’s Operational Improvement Plan an advertising press campaign was conducted in March 2007 highlighting the Agency’s enforcement powers and their use over a 12-month period. The total cost of this advertising was £126,465 in the 2006-07 financial year.

I hope you find this answer helpful.