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Carbon Emissions: Publicity

Volume 461: debated on Monday 4 June 2007

To ask the Secretary of State for Environment, Food and Rural Affairs how much his Department spent on advertising campaigns designed to encourage behavioural change to reduce carbon emissions in each year since 2000. (137582)

Defra was created in 2001, and figures for 2000 from predecessor Departments are not available.

Since 2001, Defra has funded, through the core Department or key delivery partners, a number of campaigns designed to raise awareness, change attitudes and ultimately encourage behaviour change to reduce carbon emissions. Costs of the campaigns are as follows. Where available, a breakdown of the figures is provided.

Core Defra

1. Climate Change Communications Initiative (awareness raising and attitudinal campaign—commenced 2005)

Expenditure (£)

2005-06

11,150,000

2006-07

24,505,000

1 Figure includes the following elements: Resource cost £477,000. Capital cost £643,000 for film, brochures, website etc. Staff cost £30,000. 2 Figure includes the following elements: Resource cost £3,645,000. Capital cost £607,000 for film, brochures, website etc. Staff cost 253,000.

2: Act on CO2 climate change behaviour change campaign

Amount (£ million)

2006-07

1.1

Carbon Trust

The Carbon Trust, an independent company funded by Defra, spent the following on its marketing campaign.

Carbon Trust

Expenditure (£)

2000-01

2001-02

2002-03

1700,000

2003-04

3,300,000

2004-05

3,600,000

2005-06

3,800,000

1 The Carbon Trust was formed in 2001-02 but did not begin marketing activity until 2002-03. Figure for 2002-03 is total marketing expenditure. Figures for 2003-04 and 2004-05 represent expenditure on awareness campaigns. Note:Figures for resource breakdown are not available as Carbon Trust do not distinguish between these categories in the funding information they provide to Defra.

Energy Saving Trust

The Energy Saving Trust, an independent company funded by Defra, spent the following on its "Energy Efficiency" Consumer Marketing Campaign.

Energy Saving Trust

Expenditure (£)

2000-01

14,208,000

2001-02

6,542,000

Staff

(488,000)

Resource

(6,054,000)

2002-03

5,742,000

Staff

(487,000)

Resource

(5,255,000)

2003-04

6,038,000

Staff

(560,000)

Resource

(5,478,000)

2004-05

28,453,000

Staff

(547,000)

Resource

(7,906,000)

2005-06

5,946,000

Staff

(511,000)

Resource

5,435,000

1 Figures for 2000-01 show advertising expenditure only and include a small amount of Scottish Executive support. 2 Figures for 2004-05 have been updated as the previous figures supplied for PQ 0622 (March 2005) were an estimated outturn including a separate campaign to promote energy efficiency in the run-up to the start of the Energy Efficiency Commitment for 2005-08.