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Departments: Advertising

Volume 461: debated on Monday 4 June 2007

To ask the Secretary of State for International Development (1) which (a) advertising agencies and (b) other organisations supplied consultancy services for advertising campaigns for (i) his Department and (ii) its agencies in each of the last five years; and what the cost of these services was; (139438)

(2) how much was spent on advertising by his Department in each of the last five years.

DFID has not used advertising agencies in the last five years. DFID has used the Central Office of Information (COI) to source services for promotional campaigns.

Spend on promotional campaigns since January 2002 is listed as follows. In all cases this includes design and production of materials, and other promotional services. To disaggregate advertising direct spend would incur disproportionate cost.

All costs are inclusive of VAT:

(i) Developments Magazine and Rough Guide Campaign (2005)

To promote Developments Magazine and the Rough Guide to a Better World

Total: £3,642

(ii) Trade Matters Campaign (late 2005-early 2006)

To raise awareness of the role of trade in fighting world poverty and promote availability of a new free publication—Trade Matters.

Total: £26,176

(iii) Developments Magazine Campaign (2006)

To increase the number of subscribers to the Department’s free magazine—Developments.

Total: £12,934

(iv) Third White Paper on International Development (2006)

To raise awareness of the UK Government’s action plan for working with overseas and international partners to reduce world poverty over the next five years.

Total: £125,000

(v) G8 Gleneagles—One year on (2006)

To report progress on delivering the commitments proposed at the G8 summit. Newspaper supplement in The Observer, adverts for the supplement in The Guardian, and content of the supplement placed on a Guardian Unlimited microsite.

Total: £62,275

DFID places recruitment and procurement advertisements in print media using Barkers Advertising and Marketing Agency. There is no direct cost to DFID for their services.

DFID has no Executive agencies.