The key messages for the next phase of SunSmart (2007-10) are:
the importance of early detection;
avoidance of burning;
the dangers of sunbed use (especially by those under 18); and
an emphasis on highlighting those most at risk of skin cancer (i.e. people with fair skin, lots of moles or freckles or a family history of skin cancer).
The target audience for 2007 is holidaymakers.
Information about the SunSmart campaign and available resources are on the SunSmart website at:
www.sunsmart.org.uk.