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Departments: Advertising

Volume 461: debated on Tuesday 12 June 2007

To ask the Secretary of State for Work and Pensions which (a) advertising agencies and (b) other organisations supplied consultancy services for advertising campaigns for (i) his Department and (ii) its agencies in each of the last five years; and what the cost of these services was. (139449)

The Department buys advertising through the Central Office of Information (COI). Under the terms of COI framework agreements, advertising agencies are contracted to supply advertising services only. Advertising agencies on COI’s roster do not supply broader consultancy services. On occasion wider ranging consultancy projects may inform campaign work, but the costs would not be attributed to the campaign.

Where consultancy is provided by other organisations it usually results in a range of communication activities which may or may not include advertising; it is not possible to distinguish the cost of providing consultancy for advertising from that for other forms of communication.

To ask the Secretary of State for Work and Pensions how much revenue his Department received from advertisements on his Department's (a) public information leaflets and (b) public websites in each of the last 10 years; and if he will make a statement. (140668)

The Department for Work and Pensions has not received any revenue, over the last 10 years, from either (a) public information leaflets or (b) public websites.