The Department buys advertising through the Central Office of Information (COI). Under the terms of COI framework agreements, advertising agencies are contracted to supply advertising services only. Advertising agencies on COI’s roster do not supply broader consultancy services. On occasion wider ranging consultancy projects may inform campaign work, but the costs would not be attributed to the campaign.
Where consultancy is provided by other organisations it usually results in a range of communication activities which may or may not include advertising; it is not possible to distinguish the cost of providing consultancy for advertising from that for other forms of communication.
The Department for Work and Pensions has not received any revenue, over the last 10 years, from either (a) public information leaflets or (b) public websites.