Skip to main content

Departments: Advertising

Volume 461: debated on Tuesday 12 June 2007

To ask the Secretary of State for Defence which (a) advertising agencies and (b) other organisations supplied consultancy services for advertising campaigns for (i) his Department and (ii) its agencies in each of the last five years; and what the cost of these services was. (139431)

The only advertising undertaken by the Ministry of Defence is recruitment related.

Armed forces recruitment advertising is bought through the Central Office of Information (COI). Under the terms of the COI framework agreements advertising agencies are contracted to supply advertising services only and not to supply broader consultancy services.

The Royal Navy uses two advertising agencies for its recruit advertising activities, procured through the COI. These are Wright Collins Rutherford Scott, and Glue London. No additional external organisations are used to provide consultancy services.

The Army has not bought any advertising services outside of those procured through the COI. Currently, the Army is working with Zenith Optimedia to deliver advertising campaigns.

The Royal Air Force currently works with the advertising agency Delaney Lund Knox Warren to deliver its advertising campaigns. It has not procured any organisations to supply wider consultancy services for those campaigns.

Information on the recruitment of civilian staff is not held centrally and could be provided only at disproportionate cost.