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VisitBritain

Volume 461: debated on Thursday 14 June 2007

To ask the Secretary of State for Culture, Media and Sport pursuant to the answer of 22 May 2007, Official Report, column 1180W, on VisitBritain, how the changes referred to will improve VisitBritain's ability (a) to promote Britain to overseas visitors and (b) to support the tourism industry's progress towards the target of £100 billion turnover. (141626)

VisitBritain has restructured to meet the challenges posed by market trends, such as the move away from printed consumer literature and towards online marketing. VisitBritain will focus its activities on developing new and growing markets, including proposed increases in staffing levels in the Asia-Pacific region.