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Departments: Publicity

Volume 461: debated on Thursday 14 June 2007

To ask the Secretary of State for Environment, Food and Rural Affairs how much was spent on advertising by (a) his Department and (b) its agencies in each of the last five years. (139520)

From its inception in 2001 to 2003-04, the Department did not record separate advertising costs as part of its overall communications expenditure. The figures for key advertising campaigns from 2004-05 are as follows.

Advertising campaign

Amount (£)

2004-05

Personal food imports

92,343

2005-06

Personal food imports

94,278

2006-07

Personal food imports

81,732

2005-06

Avian flu

185,976

The Department undertakes all of its advertising through the COI’s rosters of advertising agencies.