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Departments: Publicity

Volume 461: debated on Tuesday 19 June 2007

To ask the Secretary of State for Environment, Food and Rural Affairs which (a) advertising agencies and (b) other organisations supplied consultancy services for advertising campaigns for (i) his Department and (ii) its agencies in each of the last five years; and what the cost of these services was. (139433)

From its inception in 2001 to 2003-04, the Department did not record separate advertising costs as part of its overall communications expenditure. The figures for key advertising campaigns from 2004-05 are as follows.

£

Personal food imports

2004-05

92,343

Personal food imports

2005-06

94,278

Personal food imports

2006-07

81,732

Avian flu

2005-06

185,976

The Department procures its advertising services from the Central Office of Information (COI). Advertising agencies are selected from the COI rosters and supply their services to the COI, not to Defra directly. Personal Food Imports advertising was conducted by Media Moguls and Avian Flu advertising was conducted by Barkers.

No other organisations have supplied advertising services to the Department.

For costs for Defra's delivery bodies, I refer the hon. Member to the answer given to the hon. Member for Cheltenham (Martin Horwood) on 6 March 2007, Official Report, columns 1819-22W.