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Drugs: Health Education

Volume 461: debated on Wednesday 20 June 2007

To ask the Secretary of State for Health when the results of the evaluation of the drugs awareness campaign Frank Brain Warehouse will be published; and if she will make a statement. (142519)

Evaluation of the FRANK drugs information campaign is conducted annually to track awareness and impact of FRANK messages to young people. Research fieldwork for the campaign year ending 31 March has been completed and the data are currently being analysed. This data will include measures of the effectiveness of the Brain Warehouse advertising campaign, the prime objective of which was to communicate to young people how the regular use of cannabis can lead to mental health problems. A summary of the full campaign evaluation will be published on in the week commencing 16 July 2007.