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Child Support Agency: Marketing

Volume 461: debated on Thursday 21 June 2007

To ask the Secretary of State for Work and Pensions how many whole-time equivalent staff are responsible for (a) brand management and (b) marketing at the Child Support Agency; and what the cost was of those staff in the last 12 months. (137978)

The administration of the Child Support Agency is a matter for the Chief Executive. He will write to the hon. Member with the information requested.

Letter from Stephen Geraghty, dated 21 June 2007:

In reply to your recent Parliamentary Question about the Child Support Agency, the Secretary of State promised a substantive reply from the Chief Executive.

You asked the Secretary of State for Work and Pensions, how many whole-time equivalent staff are responsible for (a) brand management and (b) marketing at the Child Support Agency: and what the cost was of those staff in the last 12 months. [137978]

The Agency uses the Department for Work and Pensions accounting system. While the accounting system does not have the functionality to report separately the discreet activities and day-to-day costs associated with either marketing or brand management, we can identify five full-time equivalent staff, at a range of grades, responsible for marketing at the Child Support Agency.

The estimated cost for 2006/07 for these people, who are responsible for a range of activity including developing the Agency’s external communication channels such as the website and planning the current Child Maintenance Enforcement Campaigns, was £125, 143.

I hope you find this answer helpful.