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Departments: Advertising

Volume 461: debated on Thursday 21 June 2007

To ask the Secretary of State for Work and Pensions how much was spent on advertising by (a) the Department and (b) its non-departmental agencies in each of the last five years. (139524)

The Department runs a number of promotional campaigns aimed at increasing awareness of rights and responsibilities. The table details spend on advertising campaigns run by the Department in each of the last five complete financial years.

Government policies and programmes affect the lives of millions of people and in order for them to work they must be communicated effectively. But that also has to be done with cost efficiency in mind and there are strict rules to ensure value for money on Government advertising.

£000

Departmental advertising costs 2006-071

Age Partnership Group

9

Age Positive

40

Targeting benefit fraud|

5,418

Reducing customer error

45

The Pension Service core benefit take up

881

Winter fuel payments

343

Child maintenance enforcement

107

Jobcentre Plus promotion to Black and Minority Ethnic audience

687

Job Done

765

Jobseeker’s Allowance 50+ Pilot

83

Lone parent

171

Departmental advertising costs 2005-061

State pension deferral

300

Images of disability

2

Targeting benefit fraud

4,553

Pension credit

362

Winter fuel payments

918

State second pension

675

Age Partnership group

19

National sector campaign

23

Departmental advertising costs 2004-051

Age Positive

29

State pension deferral

115

Disability Discrimination Act

1,992

Targeting benefit fraud

6,017

Direct payment

8,379

Council tax benefit

674

Pension credit

4,388

Winter fuel payments

515

Lone parent leaflet promotion marketing

216

National vacancy campaign

390

IB reforms pilots

106

Departmental advertising costs 2003-041

Age positive

70

Second state pension

216

Pension service awareness

906

New Deal

5,678

Disability Discrimination Act

40

Targeting benefit fraud

8,383

Direct payment

11,095

Council tax benefit

556

Pension credit

9,907

Winter fuel payments

625

Jobseekers direct

1,632

IB reforms pilot

113

Jobcentre Plus customer marketing

1,401

National employer campaign

1,158

Departmental advertising costs 2002-031

Age positive

706

Future pensioners/informed choice

2,878

Second state pension

489

New Deal for Musicians

33

Disability Discrimination Act

50

Targeting benefit fraud

35

Direct payment

858

Winter fuel payments

627

Inherited serps

646

1 The table does not include the following as the information is not held centrally and to obtain it would incur disproportionate cost:

spend by non-departmental bodies for which the Department is responsible;

details of highly localised publicity activity by the Department's customer-facing businesses;

recruitment or procurement advertising;

Jobcentre Plus publicity during 2002 to 2003 as at that time allocations sat with individual policy teams and within regional budgets.

The information in the table relates to media buying expenditure only, which forms the bulk of departmental publicity expenditure, but excludes direct mail, public relations, production and other costs. All figures are exclusive of VAT.