Spending on advertising in print media for staff recruitment and procurement purposes was as follows:
Spend (£) 2002 914,571 2003 849,196 2004 700,077 2005 397,776 2006 527,868
Expenditure on marketing and promotional campaigns since January 2002 is listed as follows. In all cases, this includes design and production of materials, and other promotional services. It is not possible to disaggregate advertising direct spend except at disproportionate cost. All the following costs are inclusive of VAT.
Developments Magazine and Rough Guide Campaign (2005)
To promote Developments Magazine and The Rough Guide to a Better World
Total: £3,642
Trade Matters Campaign (late 2005-early 2006)
To raise awareness of the role of trade in fighting world poverty and promote the availability of a new free publication—Trade Matters.
Total: £26,176
Developments Magazine Campaign (2006)
To increase the number of subscribers to the Department’s free magazine—Developments.
Total: £12,934
Third White Paper on International Development (2006)
To raise awareness of the UK Government’s action plan for working with overseas and international partners to reduce world poverty over the next five years.
Total: £125,000
G8 Gleneagles—One year on (2006)
To report progress on delivering the commitments proposed at the G8 summit. Newspaper supplement in The Observer, adverts for the supplement in The Guardian, and content of the supplement placed on a Guardian Unlimited microsite.
Total: £62,275
DFID has not used advertising agencies in the last five years. DFID has used the Central Office of Information (COI) to source services for promotional campaigns. It is not possible to disaggregate these costs from design and production of materials, and other promotional services, without incurring disproportionate costs.
DFID places recruitment and procurement advertisements in print media using Barkers Advertising and Marketing Agency. There is no direct cost to DFID for their services.
DFID has no Executive agencies.