DCMS continues to provide VisitBritain with funding of around £50 million a year to promote Britain overseas and England to the domestic market. The attractions of the coast have been prominent, for example, in its recent “Family Fun” and “English Rose” campaigns.
Councils and businesses on the coast are also responsible for the product they offer, and they have taken great strides to change their image. It is important that seaside resorts continue to use the national quality schemes for accommodation and attractions developed by VisitBritain.