The creative industries, as defined in the 1998 and 2001 Mapping Documents, are those which have their origin in individual creativity, skill and talent. This definition includes design and crafts, which cuts across many sectors, including ceramics, and the creative elements of them. The Creative Economy Programme is considering the broad framework of support for the creative industries and through that work there is a broad recognition that creativity itself is a vital component of sectors such as ceramics, where I am aware that there are many examples of companies achieving renewed success through their innovation and willingness to reinvent themselves.