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Departments: Marketing

Volume 462: debated on Monday 25 June 2007

To ask the Secretary of State for Culture, Media and Sport which advertising and marketing campaigns were run by (a) her Department and (b) its agencies in each of the last five years; which external agencies were involved; and what the cost was of each campaign. (144617)

The information requested is as follows.

(a) Department

(i) The DCMS spent £163,200 on the Licensing Act campaign in 2005. The external agency involved was COI.

(ii) There was a smaller amount of advertising and marketing activity around the BBC Charter Review.

Campaign

Cost (£)

Agency

Licensing Act Campaign (2005-06)

163,200

COI

BBC Charter (2004-05)

37,085

COI

BBC Charter (2003-04)

20,987

COI

(b) Agencies

The information requested could be provided only at disproportionate cost.