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Departments: Marketing

Volume 462: debated on Monday 25 June 2007

To ask the Secretary of State for Trade and Industry which advertising and marketing campaigns were run by (a) his Department and (b) its agencies in each of the last five years; which external agencies were involved; and what the cost was of each campaign. (144614)

The following was spent on advertising by DTI and its agencies via the Central Office of Information in each of the last five full financial years. Details of any other expenditure by the DTI and its agencies are not held centrally and could be provided only at disproportionate cost.

£

2002-03

UK Online for Business 2002/03

3,393,124

Export Licence Announcements 2002/03

10,131

Import Licence Announcements 2002/03

88,685

DTI Miscellaneous 2002/03

21,000

UK Online for Business—Supplement 2002/03

153,384

SBS Business Link

5,395,254

Fireworks Campaign 2002/03—media only

181,966

National Minimum Wage 2002/03

299,443

SBS Recruitment Advertising

14,537

Parental Rights 2002/03

718,718

DTI Consumer Gateway 2002/03

74,887

Quality Mark 2002/03

779,817

Ex-Miners Compensation 2002/03

402,419

Total

11,533,365

2003-04

Parental Rights 2003/04

1,106,186

Import Licence Announcements 2003/04

130,470

Ex Miner Compensation 2003/04

384,875

SBS Public Notice Advertising 2003/04

84,778

SBS Business Link 2003/04

882,188

DTI National Minimum Wage 2003/04

306,360

Quality Mark Scheme 2003/04

189,973

DTI EERA 13 2003/04

422,177

DTI UK Online for Business 2003/04

163,965

DTI Fireworks SMS Internet 2003/04

18,603

DTI UK Online for Business Internet 2003/04

230,914

DTI Consumer Gateway Internet 2003/04

37,686

UK Trade & Investment 2003/04

194,784

SBS Keyword 2003/04

20,799

ACAS Awareness 2003/04

1,070,601

Total

5,244,359

2004-05

Consumer Direct 2004/05

706,488

SBS Business Link 2004/05

552,712

Import Licence Announcements 2004/05

74,300

DTI Classified Recruitment Advertising 2004/05

41,007

New Minimum Wage 2004/05

315,754

Renewable Energy 2004/05

15,542

Queen's Award for Enterprise Promotion 2004/05

30,494

Firework Safety 04/05—(media only)

188,480

DTI—Dispute Resolution (media only)

81,768

SBS Press Media Buying Costs 2004/05

3,255

Total

2,009,800

2005-06

Consumer Direct 2005/06

1,447,850

DTI Classified/Recruitment Advertising 2005/06

31,099

SBS Business Link 2005/06

1,502,301

New National Minimum Wage 2005/06

369,603

Directgov—DTI Employee Franchise 2005/06

127,690

Total

3,478,543

2006-07

Consumer Direct—Thomson Directories 2006/07

581,424

DTI Classified Recruitment 2006/07

11,457

ACAS Miscellaneous Advertising Activity 2006/07

228,949

Total

821,830