The Department runs a number of promotional campaigns aimed at increasing awareness of rights and responsibilities. The following table details spend on advertising campaigns run by the Department in the 2006-07 financial year.
Government policies and programmes affect the lives of millions of people and in order for them to work they must be communicated effectively. But that also has to be done with cost efficiency in mind and there are strict rules to ensure value for money on Government advertising.
Departmental advertising costs 2006-07 £000 Age Partnership Group 9 Age Positive 40 Targeting benefit fraud 5,418 Reducing customer error 45 The Pension Service core benefit take up 881 Winter fuel payments 343 Child maintenance enforcement 107 Jobcentre Plus promotion to Black and Minority Ethnic audience 687 Job Done 765 Jobseeker’s Allowance 50+ Pilot 83 Lone parent 171