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Departments: Marketing

Volume 462: debated on Thursday 28 June 2007

To ask the Chancellor of the Duchy of Lancaster which advertising and marketing campaigns were run by (a) her Department and (b) its agencies in each of the last five years; which external agencies were involved; and what the cost was of each campaign. (144618)

The campaigns run by the Department and its agencies were as follows:

Campaign

External Agencies

Cost (£)

2002-03

No activity

2003-04

Recruitment

Barkers

7,560

2004-05

Go In Stay In Tune In

WCRS

2,974,799

Fast stream Recruitment

McCann Erickson

7,712

2005-06

Directgov

WTCS/Naked

864,732

Recruitment

Barkers

13,414

2006-07

No activity