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Departments: Marketing

Volume 462: debated on Thursday 28 June 2007

To ask the Secretary of State for Northern Ireland which advertising and marketing campaigns were run by his Department in each of the last five years; which external agencies were involved; and what the cost was of each campaign. (144628)

The following table provides details of which advertising and marketing campaigns have been run by my Department and its agencies in each of the last five years. Details of external agencies and costs are also provided in the table.

Advertising/marketing campaign

External agencies involved

Cost (£)

2002-03

Advertising for recruitment of:

Anderson Spratt Group

152,526.71

Financial Accountant (B2)

Part-time Teachers Casual Contractors, Escort (Maghaberry and Hydebank Wood)

Principal Psychologist

Deputy Head of Financial Services, DPP

Head of Financial Services, DPP

Electronic Reporting Officer, FSNI

Road Traffic Collision Investigator, FSNI, Permanent Appointment

Senior Legal Assistant, DPP

Legal Assistants, DPP

Grade B1 Finance Accountant,

Grade B2 Finance Accountant

Head of Community Safety Division

Director of Finance and Personnel, NIPS

Information Officer

Senior Records and Information Manager (Grade B2)

Records and Information Manager (Grade C)

IT Professional (B2)

Permanent Appointment, IT

Not known

61,733.90

Professional (Grade C), Head of IT Operations and Electronic Engineering Services

2003-04

Staff recruitment of:

Anderson Spratt Group

188,059.69

Forensic science staff

Information Officers

Senior Chef,

Consultant Forensic Pathologist

Management Accounting,

Part-time cleaner

Female searchers

Casual contractors, Escort Magilligan,

Head of Pay and Employee Relations

Psychologist (Graduate Trainee)

Head of Estate Management

Head of Personnel

Assistant Cook

Part-time Library Assistant

Kitchen Porter

Driver, Night Patrol Officer

Recruitment for Records

Management staff, 5

Adverts for supply of scientific equipment

Stay safe stay secure

Reclassification of cannabis

NI fireworks Safety Campaign, Schools and Public Awareness

2004-05

Staff recruitment advertising

Tim Lewis Recruitment Ltd.

12,008.04

Parity Resources Ltd.

8,446.23

Anderson Spratt Group

232,340.90

Job advertisement for:

Director of Communications

Barkers HR Advertising

45,965.65

Stay safe stay secure

None

56,777.80

Theft from vehicles

None

88,918.96

2005-06

Recruitment of:

Anderson Spratt Group

221,158.24

3 Grade A Accountants

1 Grade 5, Head of FSD

2 Grade B2 Accountants

Forensic science staff

Information Officer

Purchase/Procurement manager

Senior buyer/procurement officer

Consultant forensic pathologist

Nursing Officer

Head of Communications and Corporate Affairs

Cleaners

Night Custody Officer

Teachers, Accountant (B)

Recruitment for Chairman and membership of the Parades Commission

A V Browne, media booking

37,873.88

Recruitment of Consultant forensic pathologist

Midlands Review

495.00

Adverts for supply of scientific equipment and services

Anderson Spratt Group

2,228.14

Production costs and media space for Youth Conference Service TV advert

Anderson Spratt Group

47,100.00

Unknown callers TV ad

None

56,597.00

Theft from vehicles

Community Safety week

Anderson Spratt Group

2,228.14

Unknown caller TV ad

Anderson Spratt Group

Theft from vehicles

47,100.00

None

None

56,597.00

None

15,146.41

None

26,196.00

None

58,338.29

71,219.16

2006-07

Recruitment for membership of the Parades Commission and Probation Board for NI

A V Browne, media booking

24,632.99

Recruitment campaigns for:

Anderson Spratt Group

228,391.63

Chief Electoral Officer

Commissioner appointment

Forensic science staff

Consultant forensic pathologist

Senior Psychologist (B1)

Addictions Service Manager (B1)

Prisoner Custody Officer

Teacher, Accountant (B1)

Catering Assistant,

Assistant Cook

Senior Quantity Surveyor (B1)

Vocational Skills Instructor

Teacher

Assistant Cook

Recruitment of:

consultant forensic pathologist

Chief Executive FSNI

Adverts for supply of scientific equipment

Domestic violence*

Knife Carrying*

Project RIOH

Domestic Burglary

Project RIOH

Theft from vehicles

Advertising for:

Consultation on Sects 41 and 8

PACE consultation

Manufacture and storage of explosives