For children the Department has set up the “Hedgehogs” website www.hedgehogs.gov.uk and publishes “Arrive Alive” (A Highway Code for young road users).
For teenagers the Department has set up the “Cycle Sense” safety campaign encouraging teenagers to wear helmets. The campaign consists of a series of posters, a website www.cyclesense.co.uk and a supporting TV filler film. At the end of February Think! launched a new teen road safety campaign with MTV. This will include an advertisement on cycling safety encouraging helmet wearing and will air on MTV channels week commencing 16 July.
For adults and the general cycling population the Driving Standards Agency publishes The Highway Code which encourages all cyclists to wear a helmet.