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Departments: Advertising

Volume 462: debated on Wednesday 4 July 2007

To ask the Secretary of State for Foreign and Commonwealth Affairs pursuant to the answer of 14 June 2007, Official Report, column 1216W, on Departments: Advertising, under what terms the checklist for the travellers website and its paper equivalent carry advertisements for commercial insurance companies. (147353)

The website is the home page for the Foreign and Commonwealth Office (FCO) Know Before You Go (KBYG) Campaign. The campaign is aimed at encouraging British travellers to prepare better before going overseas. Companies and businesses can apply to become members of the campaign and as a part of that membership they have an entry and logo displayed through a link from:

The campaign employs a professional partnership marketing company, which develops a range of arrangements (within agreed guidelines), with partner organisations to get travel safety messages across to the public. As part of these arrangements, partner companies have been offered the opportunity to place their logos on the back of some KBYG leaflets. No financial exchange takes place, but the companies are required to provide the equivalent space in value on their own publicity materials.

One example of this is our partnership with The Halifax, whose logo appears on the “Checklist for Travellers” which, is distributed with each UK passport issued. In return for this, the FCO has secured wide exposure for travel safety messages in The Halifax’s online and printed travel-related communications tools, such as travel newsletters, advice pages, and travel insurance documents.