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Tourism: Marketing

Volume 463: debated on Tuesday 17 July 2007

To ask the Secretary of State for Culture, Media and Sport what the return on spending resulting from VisitBritain's marketing activity was in each year since 2003. (148537)

Since 2003, VisitBritain’s marketing activity has resulted in an annual return on grant-in-aid investment as follows:

Country marketed

2003-04

2004-05

2005-06

Britain

Ratio

30:1

47:1

54:1

Visitor spend (£ million)

1,080

1,669

1,906

England

Ratio

6:1

11:1

20:1

Visitor spend (£ million)

65.9

145.5

243.2

England Intl

Ratio

32:1

Visitor spend (£ million)

32.3

Notes:1. Visitor spend is money spent by visitors as a result of VisitBritain's campaigns. 2. England was not marketed internationally prior to 2005-06.