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Departments: Marketing

Volume 464: debated on Tuesday 9 October 2007

To ask the Chancellor of the Exchequer what the cost to the public purse was of staff responsible for (a) brand management and (b) marketing at (i) HM Revenue and Customs, (ii) his Department, (iii) the Office for National Statistics, (iv) the Debt Management Office, (v) the Royal Mint, (vi) the Office for Government Commerce, (vii) the Government Actuary's Department and (viii) the Valuation Office Agency in 2006-07. (153923)

Available Paybill costs in the financial year of 2006-07 were as follows:

£000

HMRC

Brand Management

390

Brand Management

750

ONS Brand Management and Marketing

400

Royal Mint

Brand Management

77.7

Brand Management

820.7

The Treasury does not have a brand management or marketing team. Maintaining the Treasury's corporate identity is one of the roles of the Communications team.

Information relating to GAD, DMO, OGC and VOA is not readily available and could be provided at disproportionate cost only.

To ask the Chancellor of the Exchequer how many full-time equivalent staff are responsible for (a) brand management and (b) marketing at (i) HM Revenue and Customs, (ii) his Department, (iii) the Office for National Statistics, (iv) the Debt Management Office, (v) the Royal Mint, (vi) the Office for Government Commerce, (vii) the Government Actuary’s Department and (viii) the Valuation Office Agency. (153924)

The number of full-time equivalent staff employed by HMRC, HMT, ONS, DMO, Royal Mint, OGC, GAD and the VOA for (a) brand management and (b) marketing are:

Full-time equivalent staff

HMRC

7 for Brand Management

20.42 for Marketing

HM Treasury

The Treasury does not have a brand management or marketing team. Maintaining the Treasury’s corporate identity is one of the roles of the Communications team.

Office for National Statistics

6.5

Debt Management Office

No figures provided

Royal Mint

1.25 for Brand Management

25.18 for Marketing

Office for Government Commerce

No figures provided

Government Actuary’s Department

0.60 FTE for Brand Management

0.80 FTE for Marketing

Valuation Office Agency

16 staff work in the Valuation Office Agency’s Communications team covering all aspects of internal and external communications including maintenance of the Agency’s comprehensive public website. Team members are multi-disciplined and none are dedicated either to brand management or marketing.

NS&I

No response required not included in the scope of this question.

To ask the Chancellor of the Exchequer how much (a) HM Revenue and Customs, (b) his Department, (c) the Office for National Statistics, (d) the Debt Management Office, (e) the Royal Mint, (f) the Office for Government Commerce, (g) the Government Actuary's Department and (h) the Valuation Office Agency spent on (i) stationery, (ii) business cards and (iii) building signs in each year since 1997. (153929)

The following information is available without incurring disproportionate cost. All figures are presented in thousands, including irrecoverable VAT.

Department/agency

£000

HM Revenue and Customs

2006-07

13,907

2005-061

16,262

2004-05

15,865

2003-04

18,767

2002-03

18,518

2001-02

12,910

2000-012

12,003

HM Treasury

2006-07

289

2005-06

258

2004-05

264

2003-04

308

2002-03

363

Office for National Statistics

2006-07

2,410

2005-06

1,870

2004-05

1,850

2003-04

1,624

2002-03

1,635

2001-02

1,329

2000-01

1,633

1999-2000

1,490

1998-99

n/a

1997-98

n/a

Debt Management Office

2006-07

16

2005-06

17

2004-05

23

2003-04

17

2002-03

23

Royal Mint

2006-07

35

2005-06

34

2004-05

55

2003-04

66

2002-03

52

2001-02

49

2000-01

75

1999-2000

81

1998-99

62

1997-98

77

Office of Government Commerce

2006-07

82

2005-06

83

2004-05

101

2003-04

103

2002-03

115

2001-02

173

2000-01

191

Government Actuary’s Department

2006-07

42

2005-06

32

2004-05

26

2003-04

26

Valuation Office Agency

2006-07

422

2005-06

474

2004-05

696

2003-04

626

2002-03

573

2001-02

596

1 Figures for the years up to 2005-06 are an aggregation of the former Inland Revenue and HM Customs and Excise.

2 Figures from the former Inland Revenue are for 19 October 2000 to 31 March 2001 only.

To ask the Chancellor of the Exchequer if he will place in the Library a copy of the guidelines issued to staff maintaining his Department and its agencies’ corporate identity; and what the estimated cost of (a) producing and (b) complying with such guidelines is. (153930)

Estimates of the cost of complying with corporate identity guidelines are not held and could not meaningfully be performed without incurring disproportionate costs. The following information is available on the estimated costs of producing guidelines. Copies of the relevant guidelines have been laid in the Library of the House.

HM Treasury

HM Treasury’s guidelines on corporate identity were produced internally, at minimal cost.

HM Revenue and Customs

The estimated cost of producing HM Revenue and Customs’ style guide was £44,000.

Valuation Office Agency

The Valuation Office Agency’s guidelines on corporate identity were produced internally, at minimal cost.

Royal Mint

The Royal Mint is introducing a new corporate identity and new guidelines for staff are expected to be available later this year. The estimated cost of producing the guidelines is £40,000.

Office for National Statistics

The Office for National Statistics has a set of guidelines for its corporate identity, produced in 1999-2000. The cost of producing them is not readily available and could be supplied only at disproportionate cost.

National Savings and Investments

The latest version of NS and I’s corporate identity guidelines were produced in 2004 at an estimated cost of approximately £25,000.

Office of Government Commerce

The OGC design and web guidelines were produced in 2004 at a cost of £12,225.

OGCbuying.solutions

The cost of producing OGCbuying.solutions’ product brand guidelines in 2004 was £9,000. Due to a change in accounting system, the cost of producing the corporate guidelines in February 2003 could be provided only at disproportionate cost.

The Debt Management Office does not produce corporate identity guidelines.