Available Paybill costs in the financial year of 2006-07 were as follows:
£000 HMRC Brand Management 390 Brand Management 750 ONS Brand Management and Marketing 400 Royal Mint Brand Management 77.7 Brand Management 820.7
The Treasury does not have a brand management or marketing team. Maintaining the Treasury's corporate identity is one of the roles of the Communications team.
Information relating to GAD, DMO, OGC and VOA is not readily available and could be provided at disproportionate cost only.
The number of full-time equivalent staff employed by HMRC, HMT, ONS, DMO, Royal Mint, OGC, GAD and the VOA for (a) brand management and (b) marketing are:
Full-time equivalent staff HMRC 7 for Brand Management 20.42 for Marketing HM Treasury The Treasury does not have a brand management or marketing team. Maintaining the Treasury’s corporate identity is one of the roles of the Communications team. Office for National Statistics 6.5 Debt Management Office No figures provided Royal Mint 1.25 for Brand Management 25.18 for Marketing Office for Government Commerce No figures provided Government Actuary’s Department 0.60 FTE for Brand Management 0.80 FTE for Marketing Valuation Office Agency 16 staff work in the Valuation Office Agency’s Communications team covering all aspects of internal and external communications including maintenance of the Agency’s comprehensive public website. Team members are multi-disciplined and none are dedicated either to brand management or marketing. NS&I No response required not included in the scope of this question.
The following information is available without incurring disproportionate cost. All figures are presented in thousands, including irrecoverable VAT.
Department/agency £000 HM Revenue and Customs 2006-07 13,907 2005-061 16,262 2004-05 15,865 2003-04 18,767 2002-03 18,518 2001-02 12,910 2000-012 12,003 HM Treasury 2006-07 289 2005-06 258 2004-05 264 2003-04 308 2002-03 363 Office for National Statistics 2006-07 2,410 2005-06 1,870 2004-05 1,850 2003-04 1,624 2002-03 1,635 2001-02 1,329 2000-01 1,633 1999-2000 1,490 1998-99 n/a 1997-98 n/a Debt Management Office 2006-07 16 2005-06 17 2004-05 23 2003-04 17 2002-03 23 Royal Mint 2006-07 35 2005-06 34 2004-05 55 2003-04 66 2002-03 52 2001-02 49 2000-01 75 1999-2000 81 1998-99 62 1997-98 77 Office of Government Commerce 2006-07 82 2005-06 83 2004-05 101 2003-04 103 2002-03 115 2001-02 173 2000-01 191 Government Actuary’s Department 2006-07 42 2005-06 32 2004-05 26 2003-04 26 Valuation Office Agency 2006-07 422 2005-06 474 2004-05 696 2003-04 626 2002-03 573 2001-02 596 1 Figures for the years up to 2005-06 are an aggregation of the former Inland Revenue and HM Customs and Excise. 2 Figures from the former Inland Revenue are for 19 October 2000 to 31 March 2001 only.
Estimates of the cost of complying with corporate identity guidelines are not held and could not meaningfully be performed without incurring disproportionate costs. The following information is available on the estimated costs of producing guidelines. Copies of the relevant guidelines have been laid in the Library of the House.
HM Treasury
HM Treasury’s guidelines on corporate identity were produced internally, at minimal cost.
HM Revenue and Customs
The estimated cost of producing HM Revenue and Customs’ style guide was £44,000.
Valuation Office Agency
The Valuation Office Agency’s guidelines on corporate identity were produced internally, at minimal cost.
Royal Mint
The Royal Mint is introducing a new corporate identity and new guidelines for staff are expected to be available later this year. The estimated cost of producing the guidelines is £40,000.
Office for National Statistics
The Office for National Statistics has a set of guidelines for its corporate identity, produced in 1999-2000. The cost of producing them is not readily available and could be supplied only at disproportionate cost.
National Savings and Investments
The latest version of NS and I’s corporate identity guidelines were produced in 2004 at an estimated cost of approximately £25,000.
Office of Government Commerce
The OGC design and web guidelines were produced in 2004 at a cost of £12,225.
OGCbuying.solutions
The cost of producing OGCbuying.solutions’ product brand guidelines in 2004 was £9,000. Due to a change in accounting system, the cost of producing the corporate guidelines in February 2003 could be provided only at disproportionate cost.
The Debt Management Office does not produce corporate identity guidelines.