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Departments: Marketing

Volume 464: debated on Tuesday 9 October 2007

To ask the Chancellor of the Exchequer how much was spent on managing his Department and its agencies' corporate identities in each year since 1997-98. (153920)

I refer the hon. Member to the answer given to him today to Question 153923, on the cost of brand management. In addition to those costs, the following information is available without incurring disproportionate cost:

the Office of Government Commerce spent £15,000 in 2004-05 and £19,000 in 2006-07 on re-branding;

the Office for National Statistics spent £122,000 in 2003-04 and £53,000 in 2004-05

the Government Actuary's Department spent £21,000 in 2001-02 and £38,000 in 2006-07 on design of new logos and changes to stationery and signage following changes to its corporate identity;

the Royal Mint spent £79,000 in 2006-07 in respect of a one off exercise to introduce a new corporate identity, and

National Savings and Investments have spent approximately £58,000 in each year since 2004.

For HMRC spending, I refer to the answer given on 22 February 2007, Official Report , Column 836W.