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Departments: Publicity

Volume 464: debated on Wednesday 10 October 2007

To ask the Secretary of State for International Development what his Department’s projected spending is on advertising and promotional campaigns for (a) 2007-08 and (b) 2008-09, broken down by cost relating to (i) television, (ii) radio and (iii) print media. (155890)

For the period 2007-08:

(i) DFID has not to date advertised or run promotional campaigns on television, and has no current plans to do so.

(ii) DFID has not to date advertised or run promotional campaigns on radio, and has no current plans to do so.

(iii) DFID has not to date run any promotional campaigns in print media, and has no current plans to do so. DFID's advertising spend is for recruitment and procurement purposes, and is estimated at £260,000.

A projected figure for the overall period cannot be supplied as budgets for promotional activities and advertising in 2008-09 have yet to be put in place, and it is yet to be determined what promotional activity or advertising will take place.