The Department’s advertising spend in 2007-08 is as follows:
Spend to date Projected spend Television 1.519 1.546 Radio 0.944 1.432 0.180 0.470
Spend to date
Departmental spend on all promotional campaigns is not held centrally. This is funded from policy programmes and from within the central Advertising and Publicity (A and P) budget.
The A and P budget for 2007-2008 is £13.5 million. In addition to funding promotional campaigns, this covers a wide variety of publicity activities (e.g. the Children’s Plan consultation, magazines for teachers and governors and attendance at events like The Education Show), as well as marketing infrastructure support (e.g. paying for the Department’s mailing house).
It is not possible to provide figures for 2008-09. Budgets for individual campaigns will not be agreed until communications priorities and objectives for 2008-09 have been finalised and planning (informed by evaluation of 2007-08 activity) has been completed.