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Departments: Publicity

Volume 464: debated on Wednesday 10 October 2007

To ask the Secretary of State for Children, Schools and Families what his Department’s projected spending is on advertising and promotional campaigns for (a) 2007-08 and (b) 2008-09, broken down by cost relating to (i) television, (ii) radio and (iii) print media. (155885)

The Department’s advertising spend in 2007-08 is as follows:

£ million

Spend to date

Projected spend

Television

1.519

1.546

Radio

0.944

1.432

Print

0.180

0.470

Departmental spend on all promotional campaigns is not held centrally. This is funded from policy programmes and from within the central Advertising and Publicity (A and P) budget.

The A and P budget for 2007-2008 is £13.5 million. In addition to funding promotional campaigns, this covers a wide variety of publicity activities (e.g. the Children’s Plan consultation, magazines for teachers and governors and attendance at events like The Education Show), as well as marketing infrastructure support (e.g. paying for the Department’s mailing house).

It is not possible to provide figures for 2008-09. Budgets for individual campaigns will not be agreed until communications priorities and objectives for 2008-09 have been finalised and planning (informed by evaluation of 2007-08 activity) has been completed.