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Gambling: Advertising

Volume 464: debated on Wednesday 10 October 2007

To ask the Secretary of State for Culture, Media and Sport whether advertising of gambling-related activities at televised sports events during children’s television viewing hours will be permitted under the proposed Committee of Advertising Practice and Broadcast Committee of Advertising Practice gambling advertising rules. (148535)

Under the Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) new codes of practice, which came into effect on 1 September, there are strict controls in place about the content and scheduling of gambling advertisements and restrictions on advertising during and around children’s programmes or programmes commissioned for, principally directed at or likely to appeal particularly to children.

In addition to the CAP and BCAP codes, the gambling industry has introduced a voluntary 9 pm watershed on all broadcast gambling advertising, with an exception for bingo and lottery advertisements which are already permitted and sports betting advertising around sports events, as part of their social responsibility code on gambling advertising.