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Departments: Publicity

Volume 464: debated on Wednesday 10 October 2007

To ask the Secretary of State for Transport what her Department's projected spending is on advertising and promotional campaigns for (a) 2007-08 and (b) 2008-09, broken down by cost relating to (i) television, (ii) radio and (iii) print media. (155887)

The Department's projected spending for advertising campaigns for the 2007-08 fiscal year is set out in the following table. Please note, these are anticipated spend and could be subject to change. Additional advertising costs, such as cinema, ambient and online, have been incorporated into ‘other' advertising costs.

The main expenditure by the Central Department is in support of the THINK! Road Safety, Act On CO2 and Aviation campaigns. DVLA investment is in support of their vehicle excise duty enforcement, electronic vehicle licensing and sales of marks campaigns.

2007-08

£000

Television

Radio

Print

Other

Central DfT

6,099

2,350

1 ,800

3,711

DSA

40

0

50

0

DVLA

3,617

1 ,567

457

0

HA

0

60

120

20

VOSA

0

0

0

0

MCA

15

0

1.7

0

VCA

0

0

46

0

The Department's projected spending for advertising campaigns for the 2008-09 fiscal year is more difficult to project because some budgets have yet to be allocated. We anticipate that circa £11 million will be spent by Department for Transport and £4.6 million by Driver and Vehicle Licensing Agency (DVLA). Investment in each specific media channel has yet to be finalised.

Breaking down the costs of promotional campaigns for the Department by television, radio and print media for 2007-08 and 2008-09 fiscal years could be done at only disproportionate cost.