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Departments: Publicity

Volume 464: debated on Monday 15 October 2007

To ask the Secretary of State for Health what his Department’s projected spending is on advertising and promotional campaigns for (a) 2007-08 and (b) 2008-09, broken down by cost relating to (i) television, (ii) radio and (iii) print media. (155892)

Figures for spend 2007-08 are as follows:

Sexual health: total campaign budget £1,177,000 (advertising expenditure only).

Spend to date on specified channels

£

TV

565,000

Radio

187,000

Press

195,000

Further planned spend:

Radio: £230,000

Flu immunisation: total budget £879,000 (advertising expenditure only).

Spend to date on specified channels

£

TV

542,000

Press

282,000

Radio

42,000

Further £13,000 is planned for later in the year.

Hepatitis C: total budget: £890,000 (advertising expenditure only).

Planned spend

£

Radio

590,000

Press

300,000

Tobacco control: £11,390,000 (advertising expenditure only).

£

TV

3,400,000

Radio

755,000

Press

735,000

Further £6,500,000 is planned for the rest of the year.

The aforementioned figures only refer to campaigns which are solely funded by the Department.

Next financial year (2008-09)

Figures for spend 2008-09 cannot be provided at this stage as budget and media allocations have not been finalised.