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Internet: Standards

Volume 464: debated on Friday 19 October 2007

To ask the Secretary of State for Transport whether her Department has made an assessment of the effectiveness of the website Arrive Alive. (159488)

The Arrive Alive website's main aim is to promote the Arrive Alive programme to schools to deliver important road safety messages to schools and other organisations.

There is no assessment made on the effectiveness of the Arrive Alive website. However, during the months from 30 September 2006 to 30 September 2007 there were 50,877 visits to the website, which equate to 139 average daily visits. This shows a positive interest in the programme.