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VisitBritain: Cooperation

Volume 464: debated on Friday 19 October 2007

To ask the Secretary of State for Culture, Media and Sport what plans there are to review the relationship between VisitBritain and Enjoy England; and if he will make a statement. (157971)

[holding answer 15 October 2007]: Changes have recently been made to the relationship between the England Marketing Advisory Board and VisitBritain.

The board, which advises VisitBritain on its domestic marketing work has been re-named VisitEngland. In future, it will take a more active role in the tourism marketing of England, and will be responsible for VisitBritain’s domestic remit. The VisitEngland Board will also be made more representative of the domestic tourism sector.

These changes have been fully discussed with the tourism industry, and the public sector organisations which support it, through bodies coming together and working together in a series of seminars organised by the Partners for England. VisitEngland will now work with Partners for England to re-invigorate, as well as better co-ordinate, English public sector tourism support.

The changes have the full support of DCMS, as I was very pleased to demonstrate by attending the VisitEngland launch event in York on 10 October.