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Departments: Advertising

Volume 465: debated on Wednesday 24 October 2007

To ask the Secretary of State for Work and Pensions what his Department's projected spending is on advertising and promotional campaigns for (a) 2007-08 and (b) 2008-09, broken down by cost relating to (i) television, (ii) radio and (iii) print media. (155888)

The Department for Work and Pensions runs a number of promotional campaigns aimed at increasing awareness of rights and responsibilities among the general public, benefit claimants and employers. Some of these communications campaigns include advertising through TV, radio and press media and are detailed in the following table.

The table gives the figures for projected media spend to the end of the financial year 2007-08. These figures remain provisional as we continually assess the effectiveness of our activities throughout the remainder of the year.

Projected spend for 2008-9 is not available as budgets have yet to be finalised.

2007 to 2008

(£)

Campaign

TV 000

Radio 000

Print media 000

Total (by campaign)

Targeting benefit thieves. Aims to increase awareness of what constitutes fraud, highlight the likelihood of getting caught and the consequences.

1,600

1,600

2,450

5,650

Employ ability. Challenges employer attitudes to the recruitment and retention of people with health conditions or disabilities

200

200

Lone Parents. Highlights how a job can benefit the life of a lone parent and their family.

15

15

Local Employer Partnerships. Seeks. to secure employers' commitment to provide 250,000 opportunities for often overlooked people to move into work over 3 years

250

250

Pension Credit. Aims to raise the number of returned applications for Pension Credit and highlight the “right” to claim.

500

1,300

1,800

Now Lets Talk Money. Seeks to help financially excluded people get free, local money advice about basic financial services.

400

450

850

Incapacity Benefit Customers Campaign (Jobcentre Plus Scotland) Aims to raise overall awareness of the help and support Jobcentre Plus can provide in helping customers back into work.

100

100

Child Maintenance Enforcement Campaign Challenges the culture of non-compliance by highlighting the action we can and will take against non-resident parents who fail to pay maintenance.

200

650

850

Overall total

1,700

2,715

5,300

9,715

Notes: 1. The table does not include the following as the information is not held centrally and to obtain it would incur disproportionate cost: spend by non-departmental public bodies for which the Department if responsible details of highly localised publicity activity by the Departments customer facing businesses recruitment or procurement advertising. The figures in the table refer to media spend only excluding production, direct mail activity, public relations and other costs. Some of our campaigns supporting customer understanding of entitlements and support do not use advertising and therefore have not been listed. 2. All figures have been rounded to the nearest thousand. 3. All figures are quoted excluding VAT.