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Get On Campaign

Volume 465: debated on Wednesday 24 October 2007

To ask the Secretary of State for Innovation, Universities and Skills what the targets of the Get On campaign are; and how much money has been allocated to the campaign. (156596)

The Get On campaign’s targets are to raise awareness of literacy and numeracy skills issues, reduce the stigma attached to English and maths skills needs and motivate adults to take action to improve their skills, contributing to the PSA target of 2.25 million adults improving their basic skills and gaining a qualification by 2010.

In terms of awareness, the Get On campaign is one of the most well-known Government advertising campaigns with 93 per cent. of the target audience reporting awareness of it in 2006. In terms of reducing stigma, our ongoing tracking research shows the likelihood of taking a basic skills course among the target audience has increased from 14 per cent. in 2002 to 34 per cent. in 2006. In terms of motivating adults to improve their skills, over 350,000 people have called the helpline in direct response to the campaign, with many more contacting learning providers directly. 1,759,000 adults have improved their skills and gained a qualification since 2001 and we are on course to meet the 2010 PSA target.

In 2006-07, £2,516,000 was allocated to the Get On campaign.