The Department is planning an advertising and promotional campaign for student support in 2007-08. The advertising and publicity budget allocated to this programme is £4.5 million of which £1,777,776 will be spent on advertising and promotion. The costs following have been broken down as requested.
Projected spend (£) Television 1,145,813 Radio 374,173 257,790
Projected spend (£)
It is not possible to provide figures for 2008-09. Budgets will not be agreed until communications priorities and objectives for 2008-09 have been finalised and planning (informed by evaluation of 2007-08 activity) has been completed.