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Departments: Publicity

Volume 465: debated on Thursday 25 October 2007

To ask the Secretary of State for Innovation, Universities and Skills what his Department’s projected spending is on advertising and promotional campaigns for (a) 2007-08 and (b) 2008-09, broken down by cost relating to (i) television, (ii) radio and (iii) print media. (155881)

The Department is planning an advertising and promotional campaign for student support in 2007-08. The advertising and publicity budget allocated to this programme is £4.5 million of which £1,777,776 will be spent on advertising and promotion. The costs following have been broken down as requested.

Projected spend (£)







It is not possible to provide figures for 2008-09. Budgets will not be agreed until communications priorities and objectives for 2008-09 have been finalised and planning (informed by evaluation of 2007-08 activity) has been completed.