VisitBritain’s allocation of DCMS grant in aid for 2007-08 is £49.9 million. VisitBritain has told us that it will spend £35.5 million on overseas marketing and the remaining £14.4 million on domestic marketing.
In addition, a further grant of £750,000 was made to VisitBritain in August 2007 for additional marketing support for the domestic tourism industry, following the flooding in July.