The figures from the Ofcom/Digital UK Switchover Tracker Survey showed that awareness of switchover had increased between Q2 2006 and Q2 2007 (a) among people aged 75 and above from 63 per cent. to 81 per cent., (b) among people on low incomes from 59 per cent. to 83 per cent. and (c) among people with disabilities from 68 per cent. to 90 per cent.
Between now and switchover, Digital UK will be communicating with every TV viewing household in the country to ensure they can prepare for the change. Digital UK is also mounting media campaigns, which get more intensive the nearer a region is to its switch—this is on billboards, newspapers, radio, TV etc. Digital UK’s call centre offers advice on all aspects of switchover. This is complemented by its website, where a postcode checker offers precise information on present and post-switchover coverage and the options available for getting digital TV.
In addition, the Digital Switchover Help Scheme will be in touch with everyone who is either aged 75 and older or has a disability to provide them with assistance to go digital.
This work by both Digital UK and the Digital Switchover Help Scheme can be seen in the successful switch in Whitehaven.