Currently seven full-time equivalent members of staff are employed in marketing and brand management in the Ministry of Defence Directorate of Public Relations. The staff work on both branding and marketing. Between 1 November 2006 and 31 October 2007, the amount spent on these staff, based on capitation rates, is £470,477. Of this figure £313,061 was spent on military staff and £157,416 was spent on civilian staff.
Defence agencies, top level budgets areas, trading funds, joint headquarters, single service commands and some military units employ brand managers and marketing specialists, or have individuals who carry out marketing tasks in addition to their main role. Information on this is not held centrally and could be provided only at disproportionate cost.